How to market Your ADR business using mediation principles you already know
The premise is simple: Take common mediation concepts—including interests, framing, and dialogue-building—and use them not only at the mediation table but also to find and connect with great clients.
A 2008 finalist for ForeWord Review’s Business Book of the Year and an Amazon ADR bestseller, Making Mediation Your Day Job teaches you how to build a successful private practice by leveraging what mediators already know how to do: Create dialogue.
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Praise
This short book is a gem. It is quite different from the other relatively recent books on marketing mediation…Her synthesis of existing marketing ideas into a “mediator friendly” process is more than just that. It opens up a new way of problem solving, and after all, isn’t that what mediators are supposed to do? — Colm Brannigan, Ontario Bar Association News
Finally! A book about marketing mediation that works for those of us who hate to market and love to mediate. Even though I’ve been making my living in this field more than 23 years, I read this in one sitting, and immediately recommended it to a class full of soon-to-become mediators that I was teaching…and keep recommending it. Buy it now! — Ericka Gray, mediator
Tammy really understands the power of connectedness and community in developing an online media program. — Chris Brown, marketing executive
More than a book, Making Mediation Your Day Job functions like an honest conversation with a wise and caring friend.. — Diane Levin, mediator
This book does what no other career or marketing guide I’ve ever read even seeks to accomplish. It inspires and guides. It suggests reaching for the stars with our feet firmly planted on the ground. It asks us to look inside our very own hearts; to assess our strengths and weaknesses; and, to measure the width and depth and breadth of our desires. Then it gives us the action plan we’ve all been waiting for. — Victoria Pynchon, mediator
Many marketing books are old wine in new bottles – this is not. It’s a fresh perspective on building your own empire and is single minded in its focus on the business of mediation, not the business of making widgets. — Geoff Sharp, mediator
More than another other book, this one bridges the gap between wanting to make changes in marketing your mediation (or any professional) practice and actually making them, by asking insightful questions and providing useful and creative bridges. — Nancy Hudgins, mediator
Lenski is definitely a guru of ADR marketing. Buy her book and learn from a master. — Stephanie West Allen, mediator
Instead of repacking familiar ideas and calling that ‘bigger and better,’ Tammy offers a brief course on marketing using the language of conflict resolution. She’s not giving advice, just putting the questions out there with enough space to allows us room to answer. — Carol Stewart, mediator
I have a sneaking suspicion that Mediator Tammy Lenski’s new book Making Mediation Your Day Job will have much crossover appeal to coaches and other service professionals. — Lisa Gates, coach